SLAMPAY X NBA WEEK
FEATURING NBA STAR, RAY ALLEN
The brief.
When the NBA came to Melbourne, SlamPay brought the energy to the heart of the city with an event inside the official NBA Store. The night celebrated the culture of the game and its influence beyond the court. Basketball legend Ray Allen headlined the evening, sharing stories from his career and insights on the future of the sport.
Our brief was to capture the energy and exclusivity of the event, the atmosphere of being in the room as one of the greatest shooters in NBA history spoke about what drives him. We focused on the connection between audience and icon, the details that made the space come alive, and the sense of inspiration that lingered long after the cameras stopped rolling.
Client
Slampay & NBA
Industry
Sports & Events
Services
Videography
Photography
Social Media
THE RESULT
Content that celebrated connection. It captured the meeting point between culture and commerce, where a global brand, a sporting icon, and a local community came together under one roof. More than just a highlight reel, it became a reflection of how moments like this bring people closer to the game, to each other, and to the brands shaping its future.
